Content Creator

As the Marketing and Entertainment Coordinator, producing a range of Multimedia Content for the Yolo High Wheelers, I spearheaded a range of content initiatives that brought our inaugural Championship season to life. As the lead videographer, I captured on-field action and fan experiences, producing an engaging documentary series showcasing our journey to the 2024 league title. I utilized the Adobe Creative Suite, including Premiere Pro, After Effects, and DaVinci Resolve, to create polished, high-quality videos. My work also extended to social media, where I designed, scheduled, and posted dynamic content, from starting lineups and in-game highlights to impact posters and fan engagement features across Instagram, Twitter, Facebook, YouTube, and LinkedIn. Additionally, I produced a long-form commercial promoting local community values for Yolo and Solano County, demonstrating the team’s commitment to fostering connections beyond the field. Through this role, I gained hands-on experience in video production, brand development, and content strategy, amplifying the voices and stories that define our team and community.

As the Digital Engagement Officer for Athletics at RMIT University, I led content creation that amplified student-athlete voices and boosted engagement across our platforms. I founded and led the award-winning RMIT Sports Media Program, mentoring over 30 students annually to create impactful content spanning 41 varsity teams, elite athletes, and club sports. I launched the Redbacks Podcast, focusing on unique student-athlete stories and amplifying their experiences during major competitions like Nationals. As primary content creator, I developed detailed content calendars, produced graphics, and curated visuals across Instagram, Twitter, and YouTube, driving a significant increase in audience engagement. I also coordinated with management the first rebrand of RMIT Sports since 1997, inspired by insights from NCAA schools, which redefined our visual identity and expanded outreach to campuses in Vietnam. Through these initiatives, I crafted dynamic, storytelling-driven content that connected with fans, students, and the wider sports community.

In my role with Little Train Creative production company, I drove social media content creation and strategic storytelling during their busiest season at the Melbourne International Comedy Festival (MICF). Tasked with elevating online engagement for various comedian clients, I crafted compelling graphics, reels, and image carousels that effectively showcased their unique brand identities and showcased their talents on stage. This experience strengthened my skills in tailoring content for platforms like TikTok, Facebook, Twitter, YouTube, Instagram, and LinkedIn, leading to increased visibility and engagement. I also managed on-the-ground press coordination, handling client interviews, pitching feature ideas, and drafting press releases to expand exposure. My efforts ultimately enhanced Little Train Creative’s brand recognition and strengthened client impact across digital channels.

Participating in the Kino Kaberet 72-hour film festival with the Melbourne filmmaking community, I successfully wrote, directed, edited, and screened my short film at the Setting Sun Film Festival in Yarraville. In my dark comedy TorKILLa (2023), a friendly game night takes a dark turn during the viral 'Tortilla Slap Challenge.' A playful slap leads to a shocking accident, triggering panic as the group attempts to hide the evidence. The film explores the absurdity of situations, the bonds of friendship, and life's unpredictable twists.

Set in leafy suburb of Northcote, Ferteliza (2022) was the first short film that I wrote, directed, edited, produced in Australia and was partially funded by RMIT Creative. When Eliza, a widowed woman irritated by her neighbourhood goes on a killing rampage after discovering her ashes have miraculous healing powers on her roses. This dark comedy horror short film explores the unique effects of grief and the unexpected consequences of seeking solace in unusual places. Since it’s international release, it has won Best Comedy Short Film at the Melbourne Underground Film Festival (MUFF) and received positive reviews from the Spooky Empire’s Horror Film Festival in Orlando, Florida.

Assisting with set preparation, including lights, props, and equipment. Working alongside directors, script continuity, and other crew members to pack-in and out scenes and running errands to support the production process. Also, played multiple supporting roles. Grass (2018), a TTF SDSU production is a wild adventure comedy that follows Alex, a free-spirited individual on a journey fuelled by the green "plant of the gods." from motivational speeches to unexpected snakebites, it’s a tale of absurdity, friendship, and the unpredictable nature of life's twists and turns.

In my capacity as the producer and filmmaker for the Aussie Hands Foundation's inaugural microdocumentary "Julie," I orchestrated the complete production cycle, encompassing filming, interviewing, audio recording, and editing. This documentary, which delves into Julie's personal narrative, not only captures the complexities of navigating life with a hand difference but also fosters a deeper understanding of the triumphs and challenges faced by individuals in similar circumstances. Through this project, I played a pivotal role in advancing the foundation's mission to establish a supportive community for youth and children with hand differences and their families.

As the producer of the award-winning social impact documentary 'Cada Gota Cuenta' (Every Drop Counts) during my tenure with Actuality Media's Documentary Outreach Program in 2016, I led a four-week project in Guatemala. The film gives a dynamic insight into the detrimental impact of contaminated water in Guatemala, focusing on young student Laura's journey from illness to empowerment through EcoFiltro's groundbreaking technology. Beyond producing, I was the primary liaison between the crew, supervisors, and project subjects, budgeting and spearheaded marketing efforts, promoting our work at local and international film festivals.

As the writer, director, and interviewer, the documentary explores the profound legacy of ANZAC Day, a century after the Gallipoli Campaign. We Will Remember Them (2015), a Year 12 VCE student film for Penleigh and Essendon Grammar School, features gripping interviews with current servicemen and women, dedicated Shrine of Remembrance volunteers, and a heartfelt conversation with Frank Stabback, a 96-year-old Australian digger and former prisoner of war. The documentary received acclaim during emotional screenings at the St. Kilda Town Hall and the Highett RSL.