Hello! I’m Michael Serpell

I grew up in Melbourne, Australia—a city renowned for its major events especially in sport, hosting the F1 Grand Prix, Australian Open, Boxing Day Test and AFL Grand Final. My love for storytelling and sports was sparked early, regularly cheering on my local professional team at their open training sessions at the oval across from my school. Although I dabbled in playing a range of sports at school, my passions were always around picking up a camera and a microphone and getting the best stories from those making an impact on and off the field. This led me to pursue a career in sports media, earning a bachelor’s degree in Media & Communications from RMIT University, where I specialised in sports broadcasting and film production.

While at university, I honed my skills hosting live radio, television, and web series, interviewing athletes and jumping on the microphone at major industry events. After graduating, I became the first Digital Engagement Officer at RMIT Sport & Fitness, where I launched the RMIT Sports Media Program, which went on to win a national award. For three years, I led social media campaigns that boosted the RMIT Redbacks athletics brand on a global scale.

Now, I’m thrilled to be back in California, a place I fell in love with during my time as an international student at San Diego State University. I’ve continued to gain experience working in the U.S. sports industry, most recently with a professional baseball team in Northern California. In my free time, I host a sports comedy podcast called ‘In The Ball Park,’ create short films, explore the outdoors, swim, indulge in classical cinema, and try different burger joints. I’m really proud of my journey that has led me to where I am today, and I’m super excited for what I can achieve in the future with my huge support network behind me. 

My Experiences

These diverse experiences showcase my versatility and passion for entertainment, from documentary filmmaking to courtside commentary, hosting live events, and producing engaging web series and radio shows.

Yolo High Wheelers Baseball Club - Marketing & Entertainment Coordinator

2024

In the team’s inaugural season in the Pioneer Baseball League, we were crowned 2024 Champions, throughout the journey I gained valuable hands-on experience creating content, developing the brand, video producing and handling all game day broadcast operations. 

As the lead videographer, I captured on-field action and fan experiences, producing a documentary series that highlighted the team’s successful Championship run, utilizing the Adobe Creative Suite. Additionally, I wrote, filmed, and edited a long-form commercial promoting community values and initiatives for Yolo and Solano County. 

As the pressbox producer, I show-called all on-field fan activations, oversaw broadcast operations leading a crew of specialized media personnel, to create a seamless livestream on FloSports TV and YouTube Live. During the games I also managed team rosters, stats, records, video, and photos on our website and copyedited, published articles featuring the team’s results and video highlights. 

You can watch our teams promotional video here

RMIT University - Digital Engagement Officer

2021-2024

As the Digital Engagement Officer for Athletics at RMIT University, I led content creation that amplified student-athlete voices and boosted engagement across our platforms. I founded and led the award-winning RMIT Sports Media Program, mentoring over 30 students annually to create impactful content spanning 41 varsity teams, elite athletes, and club sports. I launched the Redbacks Podcast, focusing on unique student-athlete stories and highlighting their experiences during major competitions like Nationals. As primary content creator, I developed detailed content calendars, produced graphics, and curated visuals across Instagram, TikTok, Facebook, Twitter, and YouTube, driving a significant increase in audience engagement. I also coordinated with management the first rebrand of RMIT Sports since 1997, inspired by insights from NCAA schools, which redefined our visual identity and expanded outreach to campuses in Vietnam. Through these initiatives, I crafted dynamic, storytelling-driven content that connected with fans, students, and the wider sports community.

RMIT Graduation Parade - Host

2023

As the Digital Engagement Officer at RMIT Sport and Fitness, I lead a high-performing team of 30 + media students a year. Successfully managing funding programs, including documentary projects and independent film grants, I actively curate content for RMIT Sport & Fitness social media. My role involves fostering cross-platform collaborations and cultivating strong industry relationships.

Little Train Creative - Digital Engagement Coordinator

2022

In my role with Little Train Creative production company, I drove social media content creation and strategic storytelling during their busiest season at the Melbourne International Comedy Festival (MICF). Tasked with elevating online engagement for various comedian clients, I crafted compelling graphics, reels, and image carousels that effectively showcased their unique brand identities and showcased their talents on stage. This experience strengthened my skills in tailoring content for platforms like TikTok, Facebook, Twitter, YouTube, Instagram, and LinkedIn, leading to increased visibility and engagement. I also managed on-the-ground press coordination, handling client interviews, pitching feature ideas, and drafting press releases to expand exposure. My efforts ultimately enhanced Little Train Creative’s brand recognition and strengthened client impact across digital channels.

In The Ball Park Podcast - Host & Creator

2016 - Present

As the driving force behind 'In The Ball Park,' a sports comedy podcast offering a refreshing take on all things footy and beyond, I've played a key role as the primary host, producer, and editor. Our podcast has gained traction with listeners tuning in from over 20 nations. The 2020 season alone garnered over 500 downloads and featured on major platforms such as Spotify, Apple, Google Podcasts, and RADIO.COM.

Our engaging segments, like 'My Footy Memory,' and insightful guest interviews, including AFL Hall of Fame legend Paul Roos and Texas A&M Punter Nik Constantinou, have added depth and variety to our show. We don't limit ourselves to Aussie Rules Football; our coverage extends into international sporting codes like NFL, Cricket, Tennis, and the Olympics. In addition to shaping content and format, I handle social media coverage, sponsorships, and general marketing strategies, contributing to the development and production of high-quality audio and video content for online distribution, ensuring that we cater to our dedicated and growing audience's every need.

Redbacks Podcast - Host, Producer & Content Creator

2023 - 2024

As the enthusiastic interviewer and host of the official podcast of the RMIT Redbacks community, I played a central role in capturing and distributing the vibrant voices of the university sports landscape in Australia. Our dynamic episodes, spanning across Sailing, Tennis, Basketball, Snow Sports, Footy, Esports, Lacrosse, and live events like the sport awards and graduation. One of the podcast's highlights was the extensive coverage of the UniSport Nationals on the Gold Coast in 2023, providing daily recaps and insights, featuring live commentary and interviews at various venues, from tenpin bowling alleys and indoor stadiums to swimming pools and sailing club rooftops. The podcast has served as a platform for student-athletes to share their experiences, providing a mix of storytelling, humour, and insightful commentary on both team and individual sports.

Actuality Media - Documentary Producer

2016

As the producer of the award-winning social impact documentary 'Cada Gota Cuenta' (Every Drop Counts), created through Actuality Media's Documentary Outreach Program in Guatemala in 2016, my role as producer was pivotal in coordinating the film crew, supervisors, and subjects. I managed the production schedule, budget, narrative direction and marketed the film locally and internationally.

The documentary sheds light on the detrimental effects of contaminated water in Guatemala, focusing on the story of Laura, a middle school student who fell seriously ill due to unsafe drinking water. The film follows her journey, guided by her school principal and the local changemaking group EcoFiltro, delivering a successful solution to purify water and improve the health and well-being of Guatemala's younger citizens. I’ve since actively contribute to Actuality by sharing insights and offering guidance to local and international university students and recently explored potential partnerships in Vietnam for future Documentary Outreach Programs.

RMIT Redbacks Basketball - Home Court Announcer

2019 - 2024

Specialised as the season’s court announcer, sports commentator, event host for Social Sports, Orientation, Clubs Festivals, New Facilities & Merchandise Launches creating vibrant and energetic atmospheres, with energy, humour, passion and expertise. As the court side announcer for all RMIT Redback home games during their Big V Basketball and University Basketball League seasons, my responsibilities include activating and engaging the crowd, encouraging cheers and participation, half-time competitions, on-court interviews with the players, coaches and fans, also successfully initiating RMIT's Livestream program recording all matches to various platforms with expert commentary, features, analysis and graphics.

Aussie Hands Foundation - Micro-Documentary Creator

2016 - Present

Having grown up volunteering for the organisation that my mother founded and parents grew in the early 2000s, during my university years I spearheaded the production of the foundation's inaugural micro-documentary. This involved the successful execution of the entire filmmaking process, from independently filming and conducting interviews to recording audio, setting up lighting equipment, and ultimately editing the project. Following the completion of the project, I took charge of marketing the film, strategically promoting it on Aussie Hands relevant platforms. In conjunction with my filmmaking responsibilities, I leveraged my strong communication skills to conduct interviews with participants and current organisation members.

RMIT Redbacks - Courtside Commentator

2019 - 2024

With a track record of hosting over 50 fixtured matches during my time at RMIT, I have become synonymous with elevating the game day atmosphere, contributing to a fun-filled environment for fans and players of all ages and backgrounds. I have proudly led pre-game ceremonies, half time activations, all announcements and on-court interviews. I was the driver behind growing hype and interest in the Redbacks inaugural season in the Big V Basketball competition.

My courtside commentary extended beyond the game itself; I engaged the crowd, conducted interviews, and injected humour and passion into the overall game day experience. I navigated significant fixtures during NAIDOC Week, Pride Month, Wear it Purple Day, RU OK Day, and ANZAC Day. I also had the honour of conducting special ceremonies with community representatives and dignitaries.My courtside presence not only added entertainment value but also fostered a sense of community and inclusivity, making each game a memorable experience for everyone involved.

Friends of Hue Foundation - Volunteer Teacher

2018

One of my favourite places on earth, The Friends of Hue Foundation (FHF) is a nonprofit organisation dedicated to providing relief, support, and empowerment to underprivileged and at-risk individuals in Huế, Vietnam, and neighbouring provinces, with a focus on fostering education, cultural diversity, and community well-being, with a Vietnamese-American alliance.

This family-like environment was the perfect setting for me to seamlessly integrate Acting, Photography, and Arts classes into their curriculum, whilst engaging students in active, hands-on, creative program-based learning. Since teaching for a month in twenty eighteen, I have made several visits back to the orphanage to reconnect with the staff, students and donors, along with gifting educational and recreational resources to assist with the long term success of the organisation.

RMIT Sport Awards - Red Carpet Interviewer

2019 & 2023

Stepping into the spotlight as the roving host of two Red Carpet live streams at the RMIT Sport Awards Nights in 2019 and 2023, I brought an electrifying presence and expert knowledge as the lead interviewer for the pinnacle event for the RMIT active community. Live Streamed by the talented RMIT Sports Media Program broadcast team, I conducted insightful interviews with some of RMIT's most exceptional athletes including captains, award winners, dignitaries, and community club leaders, who shared their deep connection to the Redbacks community and the transformative experiences it provides.

The livestream was released to the Redbacks Pod platform receiving over 100 downloads, over 500 live views and to YouTube in 2019 the event received 1.3K views and watched for over 1.7K minutes.

Sportsdesk Radio Show - Executive Producer & Host

2016 - 2022

As the executive producer, host and producer for SYN Flagship sports program, we aired a bi-weekly shows along with a podcast, behind-the-scenes content and livestreams, bringing our dynamic production to the SYN media landscape. As a multifaceted content creator, I curated and posted content to our social media platforms along with panelling, compiling playlists, answering phones, scheduling, conducting interviews and monitoring our live feed.

Through the Sportsdesk partnership with RMITV, Channel 31, Plenty Valley FM and RMIT Sport I was the play-by-play commentator for 41 hours of Basketball, AFL, Tennis and sport festival live streams. Our proudest moment was collaborating with RMITV Community Television to produce the 2022 Grand Final Footy Show, a pre-recorded TV show shot at Studios of RMIT with a full production crew, airing to YouTube and Channel 31.

Healthy Habits - Web Series Host

2020 - 2021

As the host of the health and wellbeing web series "Healthy Habits", I led engaging discussions with experts from RMIT University and beyond, covering topics such as healthy eating, sleep, relaxation, exercise, and work from home tips. With 18 episodes streamed on YouTube and social media, the series aimed to promote positive lifestyle choices during the covid lockdowns.

The fast-paced and fun conversations featured RMIT staff experts and student athletes, along with special guests like Vasili from Gardening Australia, Catherine Skinner Olympic Gold Medalist and Hayley Bullas Australian Footballer. Notably, the series collaborated with Ngarara Willim to chat with star Aboriginal and Torres Strait Islander students, and alumni speaking about ‘Indigenous Pride and Participation in Sport,’ discussing their Indigenous sporting idols, University Sport competitions and recognizing the significance of National Close the Gap Day.

RMIT Sports Leadership Series - Presenter

2020

This impactful live webinar series hosted by RMIT Sport & Fitness allowed the RMIT community the opportunity to engage with influential sporting leaders, fostering self-development and community connectivity. I had the privilege of interviewing five incredible Australian sporting icons —Dylan Alcott, Justin Langer, Daisy Pearce, Matthew Mitcham, and Lydia Lassila. Each session, delivered as a live webinar, lasted approximately 45 minutes, with thought-provoking discussions that engaged over 850 audience members, with more than 400 questions submitted with 1200 replayed views. Among the series highlights were Langer displaying his original Baggy Green cap, Mitcham's splashtacular ukulele performance, Alcott and Lassila’s real gold medals, and stories of resilience from AFLW pioneer Daisy Pearce. These sessions not only provided valuable insights from sporting icons but also created a sense of connection and shared learning within the RMIT community.

Magic Mornings with Mike N Mon - Radio Show Host

2018

As the host of the nationally recognised ‘Magic Mornings with Mike N Mon’ on KCR College Radio, SDSU's premier college radio station, I led a breakfast show that earned nominations at the IBS College Radio/TV/Media Awards in 2019 across five categories. The student-run station aired the show every Wednesday and also distributed it on live streams, digital and online platforms, and the TuneIn radio app. During this period I honed my skills in podcasting, panelling, editing, and show marketing, contributing to the success of the diverse and compelling content we provide. The show covered entertainment, music, news, and sports, informing and presenting ideas in a fun way for the SDSU and the San Diego community.

The Snake Pit - Satire News Web Series

2016 - 2018

Spearheaded the creation of 'The Snake Pit,' a satirical comedy web series funded by RMITV Community Television, serving as the lead presenter, producer and marketing manager. Successfully secured funding for two seasons, where I oversaw all aspects of production from script writing to crew management. Drawing inspiration from the UK's Mirror, the show featured funny, strange, and odd news, shedding light on stories often overlooked by mainstream media, such as Japan Spa Coasters, Canadian Cry Babies, Depressed Pet Fishes, and Scooby Snacks for Humans. Throughout the show's evolution, more frequent episodes were released, embracing a lighter, casual aesthetic reminiscent of Blue's Clues. The show collaborated with comedic experts and sketch comedians, to produce alternative news scripts and paired with graphic designers to create the memes. As the show’s creator, I used my leadership skills to inspire and energise the cast and crew in our fast-paced studio environment.

A Current Unfair - Presenter

2016

As the co-host for "A Current Unfair," a satirical comedy news program written, directed, produced and performed by RMIT's Media and Communications students, received 1,157 views on YouTube and was filmed in front of a lively studio audience of over 30 people. I played a key role in delivering a satirical take on news topics including Migaloo the White Whale, the Tampon Tax, the Dark Side of the Internet. The episode also featured a musical performance parodying ABBA's "Waterloo" to celebrate Migaloo. The show also included special guests like Tony the Tiger, a Marine Biologists Intern, and a Harambe Superfan.This experience provided me with a comprehensive understanding of TV studio operations and added to my diverse portfolio, showcasing my versatility and passion for entertainment. 

Ready to tell your story with some Michael Magic?

If you're eager to discuss your upcoming project or explore exciting collaboration opportunities, feel free to reach out. Looking forward to connecting!